Signs of change

Integrated Campaign D&ad New Blood
D&ad New Blood Winner

Signs of change is an integrated campaign that made sex education accessible to people with hearing disabilities. It promoted a TikTok challenge containing sign language disguised as dance moves to spread the basics of sex education.

The Signs of change TikTok challenge

Instagram story

Digital billboards

D&ad New Blood Winner – D&ad New Blood Winner –
Art Direction/Concept
Hamza Hatim
Yago Guimaraes
Editing/Motion design
Thinh Nguyen,
Mirjam Strzata
Next Projects: