The Laneige Show by Sydney Sweeney

For this campaign, we have teamed up with Korean skincare brand hashtag#Laneige for a global campaign featuring Sydney Sweeney as the ultimate game show host! 'The Laneige Show' brings to us #infotainment at its best with Sydney striking in three roles – the game show host and contestants. Through matching the perfect brand ambassador and creative storytelling, Laneige's Water Bank Cream Moisturizer is set perfectly into spotlight, delivering an experience that’s fun, engaging, and completely unmissable for all generations.